Our Story
UNBREAKABLE STARTS HERE™
At 34Resets™, we don’t just believe in change—we believe in reinvention. Life is unpredictable, and sometimes it knocks you down hard. But here’s the truth: falling down is just the beginning of your comeback.
We’re here to remind you that no matter how many times life pushes you to the edge, you always have the power to rebuild, rise, and come back stronger. That’s the mindset we embody, and it’s the mindset we share with every Resetter™ who joins our journey.
The Journey to 34Resets™
Every Brand Has a Story
Ours Begins in Clark’s Town, Trelawny, Jamaica. My name is Adrian, and I’m the founder of 34Resets™. My story is a testament to one powerful truth: no matter how hard life gets, you can always find a way to rise.
At 9 years old, I faced a life-altering moment when I was hit by a car outside my primary school. It was terrifying, and it could have ended everything. But somehow, even with a broken leg, I pulled myself from beneath that car, got up, and ran. That moment taught me something I would carry forever: I may bend, but I will never break.
That accident was just the start. Life threw me challenge after challenge—financial struggles, failed businesses, and personal losses that tested me to my core. By the time I turned 34, I had hit what felt like rock bottom. But instead of giving up, I chose to rebuild.
The name 34Resets™ was born from that moment. At 34 years old, I decided that life didn’t have to give me second chances—I could create my own. Every reset I faced became a chance to reinvent myself, to rebuild my confidence, and to embrace my resilience.
Now, I’m here to share that mindset with you.
RESETS: The Mindset That Drives Us
At 34Resets™, RESETS isn’t just a word—it’s a mantra, a way of life. Every letter represents the values we live by and the principles we stand for:
- R — Reinvention
Every setback is an opportunity for reinvention. No matter how many times you fall, you can rebuild and rise again. - E — Empowerment
Taking control of your life is empowering. Stop waiting for someone to fix things for you. Own your story. Own your future. - S — Strength
Every reset builds strength. It’s not about avoiding challenges—it’s about facing them with courage and growing stronger with each step. - E — Endurance
The journey to transformation requires endurance. Success doesn’t happen overnight, but every small step adds up to something extraordinary. - T — Transformation
A reset isn’t about going back to who you were—it’s about becoming who you’re meant to be. Transformation is the goal of every reset. - S — Support/Success
You’re not in this alone. Success isn’t just about personal wins—it’s about the support you gain from a community that lifts you up and shares in your victories.
Ready for Your Reset?
At 34Resets™, we believe in the power of transformation. We believe in you. Your best self is waiting on the other side of your next reset, and we’re here to support you every step of the way.