Mission

The Founder’s Story

Adrian's Resilience Journey
The founder of 34Resets™, Adrian, has overcome significant setbacks and challenges. At age 9, Adrian survived a traumatic accident where they were hit by a car outside school, which could have ended their life. The founder also faced the near-loss of both parents in a separate vehicle accident. Despite struggling with reading in school and facing personal hardships, Adrian found resilience and strength through these experiences, learning to rise and reset after each setback.

Adrian’s journey into entrepreneurship started after facing financial losses and personal hardships. After reaching what felt like rock bottom at 34, Adrian embraced the mindset of reinvention and resilience, using each challenge as an opportunity to rebuild and transform. This led to the creation of 34Resets™—a brand that empowers others to embrace their own resets and transformations.

Mission Statement for 34Resets™

At 34Resets™, we don’t settle for change—we demand reinvention. Life is tough, but we don’t fear the struggle. We thrive on it. Every setback is fuel for our rise, and every challenge is an invitation to come back stronger, bolder, and unstoppable.

Our mission is simple: to ignite personal transformation and inspire the unbreakable mindset that pushes you to go all-in. Whether you're facing your first reset or your 34th, we’re here to remind you that failure is just the beginning—success is the comeback.

We empower you to crush limitations, rebuild from the ground up, and own your story like never before. Our products are more than just items—they’re bold symbols of strength, confidence, and resilience. Wear your courage. Wear your fire.

UNBREAKABLE STARTS HERE™.

Join the Resetters™