Photo PendingOwner on the shop floor, mid conversation with a customer
Business Owners
You have a story worth telling and nothing that carries it in sound.
Sonic Branding
Turn Your Story Into a Song People Remember.
Custom brand anthems, campaign soundtracks and signature music created by Adrian and 34Resets. We take what you actually do, who you serve and the change you create, and turn it into music your audience can sing back to you.
Written, directed and delivered by Adrian. AI assisted production, human direction.
The Room Where It Is Made
Every song is written to your brief and reviewed take by take.
What This Is
Music Made for the Brand, Not for the Charts
A sonic brand is the part of your identity people hear before they read anything. We build it for the rooms, reels and campaigns you are actually in.
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Case Study
A Team Song, Built From Their Own Words
Building Transformation Team wanted something their people could feel, not another slide. We started with how the team talks about itself: the language leaders actually use in the room, the moments that matter, the standard they hold each other to.
This is a creative case study. It describes the work and the process only. No business, revenue, recruitment or performance outcomes are claimed or implied.
Building Transformation Team
The Brief
Music that sounds like the team at its best. Warm, driving, unmistakably theirs, and comfortable in a room full of people rather than only in headphones.
Building Transformation Team
The Direction
We worked from energy and instrumentation rather than from any existing song: tempo that moves a room, a chorus built to be sung back, and lyrics drawn from the team's own phrases.
Building Transformation Team
The Build
A set of takes across two lanes, one rhythmic and one soulful, so the team could hear real options side by side rather than approve a single guess.
Building Transformation Team
The Handover
Final files delivered with the versions a team actually uses: full mix, short cut and instrumental, plus a written note on where each one belongs.
Listen
Sample clips are being selected and credited before they go public. The slots below are wired and waiting on that confirmation.
Team Anthem, Full Mix
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Short Social Cut
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Instrumental Bed
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Packages
Pick the Size of the Sound
Four ways in, from a short piece that proves the idea to a complete sonic identity for a whole organization.
Story Spark
For the brand testing the idea.
$497
A short, focused piece of custom music built from your story. The fastest way to hear what your brand sounds like before committing to a full anthem.
- One story and direction session
- One short custom track, roughly thirty to sixty seconds
- One round of revisions
- Final audio file for social and internal use
- Commercial usage rights as defined in the client agreement
Payment100 percent upfront.
Start With Story SparkMost Popular
Signature Brand Anthem
For the brand that wants a song people remember.
$1,250
A full custom brand anthem written around what you do, who you serve and the change you create. This is the flagship: a complete song your audience can actually sing back to you.
- Discovery session plus a written creative direction
- One full length custom song
- Two rounds of revisions
- Full mix plus a shortened social cut
- Instrumental version
- Lyric sheet
- Commercial usage rights as defined in the client agreement
Payment60 percent to begin. 40 percent before final delivery.
Create My Brand AnthemCampaign Sound Pack
For the launch, the tour, the season.
$2,500
A set of music built for one campaign running across several places at once. One idea, cut and shaped so it holds together from a fifteen second ad to a stage walk on.
- Discovery session plus a written campaign sound direction
- One core custom track
- Multiple edits cut for the places you will use it
- Instrumental and vocal versions
- Two rounds of revisions across the set
- Commercial usage rights as defined in the client agreement
PaymentPayment terms are set out in the client agreement before work begins.
Plan a Campaign Sound PackSonic Identity System
For the organization that needs a whole sound, not one song.
Starting at $5,000
Scoped to your brand.
A complete sonic identity: the anthem, the short marks, the intros and outros, and the rules for how your brand sounds everywhere it shows up. Scope and price are set together after a conversation.
- Full discovery across brand, audience and every place sound appears
- Signature anthem
- Short sonic marks and stingers
- Podcast or video intro and outro beds
- A written sound guide covering how and where each piece is used
- Commercial usage rights as defined in the client agreement
PaymentPayment terms are set out in the client agreement before work begins.
Request a Quote34Resets Signature Voice
Adrian's own voice on your track, as an add on to any package. Priced by how far the song travels, because usage is what changes the value.
Small business usage
Plus $500
Regional or major campaign
Plus $1,000 to $2,500
Paid advertising or national campaigns
Custom quote
The Process
Six Steps From Story to Launch
You are in the room for the decisions that matter and out of the room for the parts that are our job.
01
Discover
We learn what you do, who you serve and the change you create. Your words become the raw material.
02
Write
We shape the story into lyrics and a direction: energy, instrumentation, era, tempo and feel.
03
Create
We produce the track. AI assisted production, directed and shaped by Adrian at every step.
04
Refine
You listen, you react, we adjust. Revisions are part of the package, not an extra.
05
Deliver
Final files, the versions you need, and a plain written note on what your usage rights cover.
06
Launch
We help you decide where it lives first: the site, the reel, the room, the campaign.
Portfolio
Hear the Range
Clips are being selected and cleared before they go public. Each slot below is live in the page and waiting on that confirmation.
Brand Anthem Example
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Campaign Cut Example
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Podcast Intro Example
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Event Walk On Example
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Straight Answers
How the Work Is Made and What You Receive
We would rather say this plainly on the page than bury it in a contract you read after paying.
AI Assisted Production
Our music is produced with AI assisted tools, directed and shaped by Adrian. Every track is written to your brief, reviewed take by take, and delivered only when it sounds like you. We say this plainly because you should know how the work is made before you buy it.
What You Receive
You receive custom, AI assisted music with commercial usage rights defined in your client agreement. Because material generated with AI tools can fall outside standard copyright protection, we do not describe the deliverable as copyright ownership of the recording, and we will not tell you otherwise.
How We Treat Your Song
34Resets will not intentionally resell or reuse your finished song for another client. We cannot promise that no similar sounding music will ever exist anywhere, because no AI platform can honour that, and we would rather tell you than imply it.
Voice and Likeness
Your voice, your recordings or your likeness can only be used with a signed voice and likeness release plus written AI processing consent. Adrian's signature voice is available as a paid add on and is used only where your agreement covers it.
FAQ
Questions We Get Asked
What Is the Turnaround?
Story Spark is the quickest. A Signature Brand Anthem typically runs a few weeks from the discovery session to final delivery, depending on how fast feedback comes back. Campaign and system work is scoped with a schedule in writing before we begin, so you always have a date rather than a hope.
How Many Revisions Do I Get?
Story Spark includes one round. The Signature Brand Anthem includes two. Campaign Sound Pack includes two rounds across the set. Sonic Identity System revisions are set in the scope. A round means one consolidated set of notes from you, so the song moves forward rather than sideways.
What Usage Rights Do I Get?
You receive commercial usage rights defined in your client agreement, covering the places you told us the song would live. If the song later moves somewhere bigger, for example from internal use into paid advertising, tell us and we will extend the usage in writing rather than leave it unclear.
Can I Have Adrian's Signature Voice on My Song?
Yes, as a paid add on. Pricing depends on where the song runs: small business usage, regional or major campaign, or paid advertising and national campaigns, which are quoted individually. The add on is written into your agreement so the permitted usage is on paper.
Can You Use My Voice or My Team's Voices?
Only with a signed voice and likeness release and written AI processing consent from every person involved. No release means no voice. This protects your people and it protects you, and there is no version of this we will skip.
Is the Music AI Generated?
It is AI assisted and human directed. Adrian writes the story and the direction, drives the production, chooses between takes and shapes the final piece. The tools speed up the making. They do not decide what your brand sounds like.
Can You Make Something That Sounds Like a Song I Love?
We do not work from a copyrighted reference track. Instead we ask for energy, instrumentation, era, tempo and emotional direction. That gets us somewhere that feels right and is genuinely yours, rather than somewhere that borrows a problem.
What Happens if I Do Not Like It?
That is what the revision rounds and the direction step are for. We agree the written creative direction before production starts, so the first thing you hear is already pointed at what you asked for. If something is off, tell us plainly and we adjust.
Start Here
Tell Us the Story
The better the brief, the better the song. Take five minutes on this and the first thing you hear will already be pointed in the right direction.
Let's Turn Your Brand Story Into Something Your Audience Can Sing.
Bring the story. We will tell you honestly whether a song is the right move, what it would sound like, and what it would take.